« Learning to be Deaf: BBC Radio 4 | Main | Should Deaf get Death Sentence? »

Cochlear set to grow 20% in 5 years

Cochlear's marketing tactics, and aggressive business strategy has hit the news again.

Cochlear's CEO, Chris Roberts says:

... the company has 70 per cent global market share and the current Cochlear implants only cover 10 per cent of the available market.

Note the word of 'only' in that statement, and already sets the intentions of a business to expand. He goes on to expand on this, stating clinical need:

"There is a huge unmet clinical need out there and it's up to us to organise ourselves and just go out and capture it. It's there for the taking. We can help so many people and it's a tragedy that we're not (doing it)," Roberts says.

Is this really about clinical need, and does he really care about deafness at the end of the chain, or is this about business and marketing strategy? Why is it defined as clinical need, can the man even sign? His confusing business strategy, and ultimately profit, with medical need (why the medicalisation of us?) is outlined here:

"We've challenged everyone in the organisation. When we're doing a billion dollars of revenue, what will you in the finance department look like? What will the supply chain look like? We're not designing a supply chain for a business today, we're designing a supply chain for a billion-dollar revenue," he says.

The Australian. Also see an earlier paper on Pulling the Cochlear Industry Apart.

Which leads me onto a point I've made many times before, around voluntary organisations purporting to offer a philosophy of informed choice when it comes to distribution of information, such as NDCS. Since a group of scattered individuals cannot compete on the same level playing field as a multi million dollar industry, and do not have the funding streams for mass market campaigns, then how can information be balanced in the first place, if information being presented in the first place is not on a level playing field? There is also framework to consider here, how the medical field attracts a lot more funding than sign language does. Deaf culture and indentity attracts little money by comparison. What are organisations doing to put pressure on the industry about this? What about the acknowledgement that information cannot be balanced?


Listed below are links to weblogs that reference Cochlear set to grow 20% in 5 years:

» Cochlear takeover bid by Medtronic possible from Grumpy Old Deafies
The New York Times is carried an article on a possible takeover bid for Cochlear by Medtronic. The chief of Australian hearing implant company Cochlear Ltd. said Thursday he had "no idea" if U.S.-based Medtronic Inc. is interested in taking... [Read More]

» Cochlear Implants not value for money? from Grumpy Old Deafies
Wales is to get £750,000 for its cochlear implant programme, to implant 20 adults in 2007-08. That is £37,500 per person, this represents a 60% increase in the CI programme. From these figures, Wales implants 33.33 people each year. Wonder... [Read More]

» CI funding in Wales again, a political football from Grumpy Old Deafies
A couple of days ago, Glyn Davies AM reported on the fact that someone could not get a CI in Wales, because of a lack of funding. Today he goes onto expand this, by citing the consultant's letter and slamming... [Read More]

Comments (3)

im all for informed choice

what i dont understand is that with all the improvements madewith CI in the last 20 years...we are still looking at 4th grade reading level for most of them, right??

Hi Matt
You seem to be misinformed about CIs. Hearing loss before becoming lingual hinders development of language development and without language we can't think. You can't blame the CI for low reading levels it's to do with when the CI is implanted and this must be quite early to make sure the hearing nerve develops after birth or does not atrophy if deafness occurs later. BTW I am a Cochlear Implantee, I have a degree and know many many people who have implants and are highly literate.

And I, like many other Deaf people have a degree and NO implant. Please do not imply CIs are the be-all and end-all in literacy for Deafies. That is simply not true! It is also rather insulting.

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)

New Here?

Hello! We're UK based, more about GOD.

This page only has one post (posted on March 9, 2007 7:20 PM). For more visit the main page.

Don't miss new content, subscribe to our feed.

  feed.png   Posts Feed
  feed.png   Comments Feed

[Don't know what RSS is? Watch this subtitled video.]

Paying the Host Bill

Creative Commons License

Usually the content of this website is licensed under a Creative Commons Licence, unless specified otherwise.
Powered by
Movable Type 3.33