Entries from Grumpy Old Deafies tagged with 'marketing'

Cochlear's dirty marketing tricks

We've been told that a complaint was filed in USA earlier this year against Cochlear. Upon investigation, we found out that the case focused on Medicare and exaggerated claims made by providers and possible competition practices. Background So what's this...

Cochlear's aggressive marketing working

Cochlear has just announced a 25% rise in net profit after tax to a record $100.1 million for the year ended 30 June 2007, while core earnings were up 24 per cent to $107.56 million. Global sales of Cochlear's implants...

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